Digital solution providers are always looking for new ways to drive traffic to their SMB clients. Facebook Retargeting offers marketers and business owners the ability to display targeted Facebook ads, to users who have previously visited their site and haven’t completed a desired action.
While Facebook retargeting is great at converting site visitors, it is limited by the traffic on any individual website. What if there were other industry specific sites whose traffic was highly relevant to your SMB client’s products/ services and what if you could retarget their traffic? (more…)
Success on Facebook requires fresh and engaging content on a consistent basis, but you don’t want to go wild creating random content that says nothing about your brand or business. So, here are a few tips for SMBs to create a customer focused content strategy: (more…)