INSURANCE

Increase Conversions From Offline Activity (Call Center Incoming/Outbound Calls) And Online Traffic Via Social Media & Mobile

insurance

CHALLENGE

The leading insurance company is a trusted partner on your journey to financial wellness. They guide you by offering leading advice, products and services. Their ad agency goal was to convert more leads to paid customers, target existing clients with new products, and accelerate sales; however, their existing advertising technology and method alone did not support their goals. The agency chose to utilize Zibaba to overcome these challenges and reach its goals to increase conversion rate of calls and online visits.


GOALS

  • Improve monetization with 1st and 3rd party data
  • Improve performance with mobile media
  • Reduce customer acquisition costs
  • Increase leads from native mobile traffic
  • Accelerate sales

METHOD

The agency was introduced to Zibaba’s Social Data Management and Social Ad Serving Platform, and was shown that by combining these solutions with social media 1st and 3rd party data the desired results will be achieved. The insurance company utilized its customer data (CRM and call center data) and 3rd party data (car related websites) to create successful audience targeting campaigns on Facebook & Mobile traffic.

 
  • Collect Offline 1st Party data from CRM & Call Center
  • Collect Online 1st Party data from Website
  • Collect 3rd Party data to target a more precise audience
  • A/B testing
  • Auto optimization rules on the ad level
  • Target similar people to the existing profile of customers

ACHIVEMENTS

  • Reduction of 35% in customer acquisition costs
  • 25% increase in conversion rates (lead to purchase)
  • Significant rise in engagement and incoming traffic (offline + online)

702 JEWLLERS

702 JEWLLERS Seeks To Increase Online Traffic & Revenue from Social Media & Mobile

702 Jewllers

CHALLENGE

702 Jewellers is a leading hand-made jewelry store chain offering diamond jewelry, gold jewelry, color gemstone jewelry, rings, earrings, necklaces, pendants, bracelets, chains and more. 702 Jewellers sought to convert Abandoned Cart audiences to paid customers, target existing clients with new products, and accelerate sales; however, their existing marketing & advertising method alone did not support their goals. The leading hand-made jewelry store chain chose to utilize Facebook to overcome these challenges and reach its goals.


GOALS

  • Reduce customer acquisition costs
  • Increase conversions from Abandoned Cart audiences
  • Accelerate sales
  • Grow Loyalty Club Memberships

METHOD

The company was introduced to Zibaba’s Social Data Management and Social Ad Serving Platform, and was shown that by combining these solutions with social media 1st and 3rd party data the desired results will be achieved. 702 Jewellers utilized its customer data and 3rd party data to create successful audience targeting campaigns on Facebook & Mobile traffic.

 
  • Collect 1st Party Data – Abandoned Cart audiences
  • Collect 3rd party data to target a more precise audience
  • Create a professional and engaging FACEBOOK ADS
  • A/B testing
  • Auto optimization rules on the ad level
  • Target similar people to the existing profile of customers

ACHIVEMENTS

  • Re-engaged with 58% of Abandoned Cart audiences
  • Reached 600% ROI on Abandoned Cart audiences
  • Increased engagement by 20%
  • Reduced customer acquisition cost by a significant 30%

SACHLAV TOUR ADVISOR

National Tour Advisor Seeks To Increase Traffic & Revenue from Social Media & Mobile

sachlav

CHALLENGE

Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to generate new leads, connect directly with their target market (young adults 18-25) and increase sales and revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or provide an opportunity to continue relationships with potential customers after the initial point of contact. The national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.


GOALS

  • Improve Sachlav Tour Advisor brand awareness
  • Increase traffic and generate more leads
  • Maximize sales and revenue

METHOD

  • Create an engaging FACEBOOK PAGE
  • Build an informative WELCOME TAB
  • Post unique CONTENT to maximize engagement
  • Offer DEALS that fans can claim & share with friends
  • Open a FACEBOOK STORE to increase ROI
  • Address consumers on the go with a MOBILE SITE
  • Run targeted FACEBOOK ADS (desktop/ mobile)

ACHIVEMENTS

  • More than 100% increase in online sales
  • For $300, Sachlav saw a return of $22,000 in sales
  • A steadily growing fanbase
  • Increase traffic to Sachlav website & local offices
  • Higher acquisition rates at lower costs compared to other channels

WE R INTERACTIVE

Online Football Game Publisher Searches for New Revenue Source Through Facebook

WE-R-INTERACTIVE

CHALLENGE

We R Interactive is the publisher of the popular online football game I Am Playr, which lets users play the life of a professional footballer. Since I Am Playr is a freemium game, We R Interactive searched for an innovative way to create a revenue stream and increase traffic to the game.


GOALS

  • Raise the game’s profile and increase fan engagement
  • Incentivize users to play the game
  • Increase sales of physical and virtual goods

METHOD

  • Build a professional FACEBOOK PAGE.
  • Create unique CONTENT to raise awareness.
  • Open a FACEBOOK STORE to increase ROI
  • Run targeted FACEBOOK ADS (desktop)

ACHIVEMENTS

  • Grew fan base by more than 1000% in less than 1 year
  • For $300, Sachlav saw a return of $22,000 in sales
  • A steadily growing fanbase
  • Increased number of players from 590,000 to 1M
  • Created a significant revenue stream from Facebook

GRASSROOTS FESTIVAL

Music Festival Seeks to Fuel Ticket Sales Via Facebook

grassroots-festival-2

CHALLENGE

Started in 1991, the GrassRoots Festival of Music and Dance is an annual festival held in various part of the Northeast and draws nearly 20,000 visitors throughout the course of four days. Grassroots Festival wanted to create more awareness for the event and enhance the personal and intimate experience for those who take part. Grassroots Festival also wanted to increase ticket sales within Facebook.


GOALS

  • Increase online ticket sales
  • Improve conversion rate from Facebook
  • Create a “buzz” prior to the festival
  • Maximize brand awareness

METHOD

  • Create a FACEBOOK STORE
  • Offer a Facebook FAN-ONLY DISCOUNTS
  • Offer COUPONS & DEALS on tickets
  • ENGAGE with fans and share ideas
  • Run TARGETED ADVERTISING to increase traffic

ACHIVEMENTS

  • 4.1% conversion rate in Facebook store
  • 932% Return On Investment
  • Traffic to all ticketing sites increased
  • Improved conversion rates
  • Improved fan engagement

SOHO – 100% DESIGN SHOP

Exclusive Design Shop Develops a Strong Facebook Presence & Grows Loyalty Club

soho

CHALLENGE

‘SOHO – 100% Design Shop’ is a popular chain of design shops with numerous local branches. Soho searched for an efficient channel to build a closer relationship with its customers and increase customer loyalty and retention. The company maintains an enticing website, but realized the opportunity to connect with their customers and increase word of mouth marketing through Facebook.


GOALS

  • Connect with customers and increase fan engagement
  • Increase brand awareness
  • Increase Loyalty Club registrations

METHOD

  • Generate unique CONTENT to maximize Page activity
  • Grow lead database via INCENTIVES
  • Drive online sales with a FACEBOOK STORE
  • Create a MOBILE SITE-no management required

ACHIVEMENTS

  • Built a large community of over 21K fans
  • Acheived 1280% ROI in Q2 2013 on Facebook Store
  • Increased Loyalty Club registrations
  • Provide added value to loyal fans

COCOON URBAN DAY SPA

Exclusive Spa Offers Incentives to Build Loyalty and Drive Traffic

COCOON-URBAN-DAY-SPA1

CHALLENGE

Cocoon is an independent day spa and salon in San Francisco, California. Discount and value added offers have always been a popular and effective way for day spas to promote their business and Cocoon wanted to explore the possibility of capturing and engaging with new and existing clients via Coupons and Deals available on their Facebook Page. The main objectives were to successfully translate the traditional method of printed discount cards onto a digital platform and to further promote the spa through social sharing and loyalty incentives.


GOALS

  • Increase sales and bookings
  • Increase fan engagement
  • Collect leads for email marketing

METHOD

  • Offer service packages on Facebook
  • Sell products only sold within the Spa
  • Offer loyal fans discounted rates on services
  • Encourage fans to share great deals with their friends

ACHIVEMENTS

  • Steady increase in fanbase: 30% month over month
  • Increased fan engagement by 1000%
  • Created a significant revenue stream from Facebook

RADLEY LONDON

radley

CHALLENGE

Radley London, the leader in the premium accessories market, searched for an effective tool to drive customers to its local stores and increase online sales. Radley wanted to connect to their customers past the point of email, and they believed Facebook was an opportune platform. They also decided to have a Facebook fan exclusive sale. The company ran different types of Facebook ads to test different areas. They were able to reach a lot of customers by targeting people with certain keywords in their likes and interests.


GOALS

  • Drive traffic to local stores and increase online sales
  • Improve Facebook Conversion Rate
  • Increase EPC (Earnings Per Click)

METHOD

  • Build an informative FACEBOOK PAGE
  • Respond to CUSTOMER SERVICE inquiries
  • Create exclusive Facebook OFFERS to drive traffic
  • Offer exclusive merchandise in FACEBOOK STORE

ACHIVEMENTS

  • Growth in traffic to local stores and increase in sales
  • 7.8% Conversion Rate from its Facebook Store
  • EPC skyrockets; £600 for every 115 clicks

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